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  • Writer's pictureDee Dee Dochen

“A bend in the road is not the end of the road…Unless you fail to make the turn.” – Helen Keller

In this see-saw environment of stops, starts, pauses and unpredictabilities, businesses and organizations are doing all they can to stay on top of and nimbly juggle how they look, serve, staff and sell.

What’s the common denominator? Transitions. Whether tough or laced with silver linings, whether large or small, all transitions inevitably affect reputation and make an impact on internal and external stakeholders.

Transitions – actual or projected – are all over the board. Beyond huge upticks in mergers, acquisitions and bankruptcies, we’re looking at recalibrations and resizes. New, silver-lining pivot launches. Reintegration of furloughed employees. Organizational changes. Workstream reallocations.  

While companies are dealing with the “it” of transitions, it’s crucially important to focus on the impact of them. Beyond delivering the facts, it’s important to think through the consequences, to assure stakeholders, and to communicate in ways that reinforce trust, strengthen loyalty, and – of course – sell.

Powerful, strategic messaging – written or presented – can make all the difference between reputation preservation, enhancement or – worst – disaster.

Want to toss over some thoughts in a complimentary conversation? For more than 25 years, Dee Dee Dochen | DDD Marketing Communications has helped executives, businesses and organizations skillfully manage their marketing-centric messages. DDDMC’s core areas include Reputation/Crisis Management, Presentation and Spokesperson Training, and Branding-Based Strategic Messaging. 

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